Audit + Strategy
We audit your current social presence, analyze competitor content, identify your best-performing topics, and design a platform-specific content strategy mapped to business objectives.
Lumo builds social media presence that actually drives business outcomes — not just likes. AI-assisted content strategy, data-backed posting schedules, and community management across LinkedIn, Instagram, X, and TikTok.
What We Do
Most businesses treat social media as a broadcasting channel. Lumo treats it as a compound growth engine. Every piece of content we create is mapped to a specific audience, a specific stage of the buyer journey, and a measurable business objective — whether that's driving website traffic, building email lists, or shortening sales cycles.
Our AI-assisted content process uses machine learning to analyze what content formats and topics are performing best in your category, identify trending conversations your brand can authentically join, and generate high-quality first drafts that your team reviews and approves before publishing. This approach typically 3-4x the content velocity without sacrificing quality.
Platform strategy is tailored to your business model: LinkedIn for B2B thought leadership and sales pipeline influence, Instagram for visual brand building and product marketing, X for industry conversation and community, TikTok for reach and top-of-funnel awareness. We don't spread thin across everything — we prioritize the platforms where your buyers actually spend time.
Every account we manage is backed by a content performance system: weekly analytics reviews, A/B testing of content formats and posting times, monthly strategy sessions, and quarterly audits against your broader marketing objectives. Social media without measurement is just noise.
How It Works
We audit your current social presence, analyze competitor content, identify your best-performing topics, and design a platform-specific content strategy mapped to business objectives.
We produce AI-assisted written content, creative briefs for visual assets, video scripts, and a full monthly content calendar for your approval before any post goes live.
We publish on your optimal posting schedule, manage community engagement (comments, DMs, mentions), and monitor brand sentiment across all platforms daily.
We analyze performance weekly, test new content formats and topics, report on growth metrics monthly, and adjust strategy quarterly based on what the data shows.
Common Questions
We manage LinkedIn, Instagram, X (Twitter), TikTok, and Facebook depending on your target audience and business model. B2B clients typically prioritize LinkedIn; DTC and consumer brands typically prioritize Instagram and TikTok. We recommend platform focus based on where your buyers are, not where everyone else is.
We use LLMs to analyze top-performing content in your category, generate topic ideas based on trending conversations and keyword opportunities, draft post copy for human review, and create caption variations for A/B testing. AI speeds up ideation and drafting — humans ensure quality and brand voice.
On Growth and Scale plans, we provide creative direction, templates, and AI-assisted graphic design for static posts. Video content (Reels, TikToks) requires either your own footage or a separate video production budget. We brief the creative, write the scripts, and handle editing — you provide the raw footage or we coordinate production.
We track platform-native metrics (reach, engagement, follower growth, link clicks) alongside website analytics (traffic from social, goal completions, revenue attribution where trackable). We set clear KPIs at the start of each engagement and report against them monthly.
Yes. LinkedIn thought leadership is one of our strongest use cases. We develop executive content strategy, ghostwrite LinkedIn articles and posts for your founders and leadership team, manage engagement, and build LinkedIn newsletter audiences. B2B clients consistently report shortened sales cycles and improved inbound quality from strong LinkedIn presence.
Ready to Grow?
Get a free social media audit and a custom content strategy for your brand.