01
Account Audit
We audit all active paid media accounts, conversion tracking quality, attribution setup, and competitive positioning — building a clear picture of where budget is being wasted and where opportunity exists.
📈 Multi-Channel PPC
PPC Management That
Scales With Data
Lumo manages paid media programs across Google, Microsoft Ads, LinkedIn, and programmatic channels with one focus: revenue. AI-assisted bidding, creative testing, and attribution modeling that turns ad spend into predictable pipeline.
5.8x
Average blended ROAS across managed accounts
$30M+
Client revenue generated through paid media
-35%
Average cost-per-acquisition reduction vs. prior agency
What We Do
Paid Media Strategy Built Around Your Unit Economics
Most agencies optimize PPC for clicks. Lumo optimizes for revenue. That distinction determines whether paid media is a growth lever or a budget drain for your business. We start every PPC engagement by understanding your unit economics — LTV, gross margin, CAC targets — and building a paid media strategy designed to hit those numbers.
Our PPC practice covers the full paid media landscape: Google Search and Performance Max for high-intent capture, Microsoft Ads for incremental reach at lower CPCs, LinkedIn for B2B audience targeting with job title and company precision, and programmatic display for brand building and retargeting. We allocate budget to the channels where your specific buyers are active at the right stage of their journey.
AI-assisted optimization runs across every account we manage. Smart bidding algorithms calibrated to your revenue data, automated creative testing that surfaces winners faster, anomaly detection that catches spend waste before it compounds, and predictive budget allocation that shifts spend toward opportunities in real time.
Attribution is where most PPC management falls short. We implement multi-touch attribution models, server-side conversion tracking, and cross-channel reporting that shows you where revenue is actually coming from — not just which last-click source gets the credit. Better attribution data leads to better allocation decisions and higher overall ROAS.
What You Get
Cross-channel PPC strategy + audit
Google Search + Performance Max management
Microsoft Ads campaign management
LinkedIn Ads campaign management
Smart bidding + AI-assisted optimization
Multi-touch attribution implementation
Weekly optimization + monthly reporting
How It Works
Our PPC Management Process
02
Strategy Build
We develop a cross-channel PPC strategy with channel allocation, bid strategy, campaign structure, creative direction, and ROAS targets aligned to your business goals.
03
Launch + Optimize
We build or restructure campaigns, implement enhanced conversion tracking, launch with AI-assisted bidding, and run creative tests from day one — optimizing weekly based on performance data.
04
Scale + Report
We scale budgets on winning channels, identify new audience and keyword opportunities, provide weekly performance insights, and deliver monthly executive reports tied to revenue impact.
Common Questions
PPC Management FAQ
What PPC channels does Lumo manage?
We manage Google Ads (Search, Performance Max, Shopping, Display, YouTube), Microsoft Ads, LinkedIn Ads, Meta Ads (Facebook and Instagram), and programmatic display through demand-side platforms. We recommend channel mix based on your audience, budget, and business model — not on where we make the highest margins.
How does Lumo use AI in PPC management?
We use AI at multiple layers: Google and Microsoft Smart Bidding for real-time bid optimization, AI-assisted creative generation for RSAs and display ads, anomaly detection for spend waste identification, and predictive budget allocation models that shift spend toward opportunities as auction dynamics change.
What attribution model do you use?
We implement multi-touch attribution with a preference for data-driven attribution where volume allows. We also implement server-side conversion tracking (Enhanced Conversions for Google, Conversions API for Meta) to recover attribution lost to ad blockers and iOS restrictions. Better data equals better decisions.
Do you manage ad creative or just bidding?
We manage the full scope of paid media — not just bidding. This includes creative strategy, copy testing, landing page consultation, audience development, and creative refresh recommendations. Creative is the biggest variable in paid media performance, and we treat it as seriously as the technical optimization layer.
What minimum ad spend do you require?
We recommend a minimum of $5,000/mo in combined ad spend across channels to generate sufficient data for optimization and deliver meaningful results. For single-channel campaigns targeting niche B2B audiences on LinkedIn, a minimum of $3,000/mo is appropriate. Management fees are separate and paid directly to Lumo.
Ready to Scale?
Let's Build a Paid Media Program That Drives Predictable Revenue
Get a free paid media audit and a custom cross-channel PPC strategy for your business.