01
Account Audit
We audit your current account structure, tracking setup, creative library, audience strategy, and attribution — identifying exactly what's costing you ROAS.
📷 Facebook & Instagram Ads
Meta Ads That Convert
at Every Stage
Creative-led Meta advertising with AI-powered audience targeting and Conversions API tracking. Lumo turns Facebook and Instagram into predictable revenue machines for US brands — not just awareness channels.
5.4x
Average ROAS across Meta ad accounts
-42%
Average CPL reduction vs. prior management
3–5
Creative variants tested per ad set at launch
What We Manage
Meta Ads That Treat Creative as Infrastructure
The brands winning on Meta in 2026 are winning because of creative — not audience targeting. Since iOS 14 restricted signal quality, Meta's algorithm relies heavily on the creative itself to find buyers. Lumo's Meta practice is built around systematic creative production and testing: we launch more variants, kill losers faster, and scale winners harder than your competitors.
Our campaign architecture uses Meta Advantage+ where it's been proven to outperform, and manual campaign structures where the data demands precision. We implement the Conversions API alongside pixel tracking to recover attribution lost to ad blockers and iOS restrictions — giving Meta's algorithm the clean data it needs to optimize effectively.
Every client account is managed by a dedicated strategist who reviews performance weekly and adjusts creative, audiences, budgets, and bidding based on real-time data. We don't set campaigns and check in monthly. We watch the numbers like operators because we're accountable to your ROAS targets, not your impression counts.
Lumo serves US-based e-commerce brands, SaaS companies, service businesses, and lead generation clients across B2B and B2C. Our approach is calibrated to your business model — DTC brands need different creative and funnel architecture than B2B SaaS companies, and we build accordingly.
What You Get
Full ad account audit + restructure
Conversions API + pixel implementation
Creative strategy + production briefs
Audience research + custom audiences
Advantage+ + manual campaign builds
Weekly creative testing + iteration
Monthly performance reporting + roadmap
How It Works
Our Meta Ads Process
02
Creative Strategy
We define creative angles, ad formats, hook frameworks, and a testing matrix — ensuring you launch with a systematic approach to finding winning creative, not guessing.
03
Launch + Test
Campaigns go live with structured creative tests running in parallel. We monitor CPC, CTR, conversion rate, and ROAS daily during the first two weeks post-launch.
04
Scale Winners
We kill underperforming creative quickly, scale budgets on proven winners, and continuously feed new creative into the testing pipeline to prevent audience fatigue.
Common Questions
Meta Ads FAQ
Does Lumo manage both Facebook and Instagram ads?
Yes. We manage campaigns across the full Meta platform including Facebook Feed, Instagram Feed, Stories, Reels, and Messenger placements. We use Advantage+ placements for most campaigns to let Meta's AI optimize delivery across placements, and we manually control placements when the data supports it.
How important is creative in Meta Ads?
Creative is the single largest variable in Meta Ads performance — more than audience targeting or bid strategy. We run structured creative testing frameworks that systematically test hooks, formats, and calls to action to identify winning creative combinations. Every client gets a minimum of 3–5 creative variants per ad set at launch.
What is Advantage+ and should I be using it?
Meta Advantage+ Shopping and Advantage+ Audience campaigns use Meta's AI to automate audience targeting and placement decisions. For most e-commerce clients, Advantage+ Shopping outperforms traditional campaign structures. For lead generation, the results are more mixed. We test both approaches and use data to decide what's right for your account.
How does Lumo handle Meta pixel and tracking setup?
We implement the Meta Conversions API alongside the pixel for server-side event tracking — which is now essential in a world of iOS privacy restrictions and ad blockers. Proper Conversions API setup typically improves reported ROAS by 15–30% by recovering attribution that browser-based tracking misses.
What ad spend do you recommend for Meta Ads?
We recommend a minimum of $3,000/mo in ad spend to give Meta's algorithms enough data to optimize effectively. For Advantage+ Shopping campaigns, $5,000+/mo gives the AI system the volume it needs to exit the learning phase quickly and start optimizing for profit-generating conversions.
Ready to Scale?
Turn Meta Into a Revenue Engine
Get a free Meta ad account review and a custom creative + campaign strategy for your business.