01
Audit + Strategy
We analyze your account history, competitive landscape, conversion tracking health, and keyword opportunity map to build a data-backed growth strategy.
📈 Performance PPC
Google Ads That
Scale With You
Lumo engineers Google Ads campaigns around one metric: revenue. Smart Bidding, AI-assisted creative, and rigorous conversion tracking mean every dollar of your ad spend is working harder than your competitors'.
6.2x
Average ROAS across client accounts
$30M+
Client revenue driven through paid media
-38%
Average CPA reduction vs. prior agency
What We Manage
Google Ads Management Built for Performance, Not Vanity Metrics
Most agencies optimize Google Ads for clicks and impressions. Lumo optimizes for revenue. Every campaign we manage is structured around conversion data, ROAS targets, and the economic unit metrics that determine whether your paid media is actually growing your business.
We operate across Search, Performance Max, Shopping, Display, and YouTube — building campaign architectures that cover the full customer journey from awareness to purchase. Our account structures use tightly themed ad groups, single-keyword-per-intent strategies for high-value terms, and smart bidding algorithms calibrated to your specific margin and volume targets.
Our AI-assisted creative workflow generates and tests hundreds of headline and description combinations for Responsive Search Ads, continuously surfacing the messaging that drives the highest CTR and conversion rate in your specific market. Nothing runs on gut feel — everything is decided by data.
Conversion tracking is non-negotiable at Lumo. We implement server-side tracking, Enhanced Conversions, and GA4 integrations that give Google's algorithms the cleanest possible signal — and give you accurate attribution for every lead or sale. Bad data is the number-one reason Google Ads underperforms.
What You Get
Full account audit + restructure plan
Keyword research + competitive analysis
AI-assisted RSA creative development
Smart Bidding strategy implementation
Conversion tracking + GA4 setup
Audience + remarketing configuration
Weekly optimization + monthly reporting
How It Works
Our Google Ads Process
02
Build + Launch
We structure campaigns, write AI-tested ad copy, configure Smart Bidding, set up audiences, and implement conversion tracking before a single dollar is spent.
03
Optimize Weekly
We manage search term reports, bid adjustments, negative keywords, A/B tests, and audience refinements on a weekly cycle — never monthly like most agencies.
04
Scale + Report
Once campaigns hit ROAS targets, we identify scaling opportunities — new match types, Performance Max expansion, and cross-campaign budget reallocation for maximum growth.
Common Questions
Google Ads FAQ
What types of Google Ads campaigns does Lumo manage?
We manage Search, Performance Max, Shopping, Display, and YouTube campaigns. For most clients we recommend a multi-campaign strategy that covers each stage of the funnel — from awareness through YouTube and Display to high-intent conversion via Search. We always build campaigns around your specific business objectives and ROAS targets.
How does Lumo use AI in Google Ads management?
We leverage Google's Smart Bidding algorithms layered with our own performance intelligence — monitoring auction insights, search term patterns, and Quality Score trends. We use AI-assisted creative generation for Responsive Search Ads, automated A/B testing, and predictive budget allocation to maximize ROAS across shifting demand patterns.
What ROAS can I expect from Google Ads?
ROAS varies by industry, competition, and product margin. Our clients average 4–8x ROAS across e-commerce verticals and $30–$80 CPL for B2B lead generation campaigns. We set realistic benchmarks based on your industry data in our first strategy session and optimize toward them monthly.
Do you require a minimum ad spend?
We recommend a minimum ad spend of $3,000/mo to generate statistically significant data for optimization. For e-commerce or competitive B2B categories, $5,000–$10,000/mo is more appropriate. Our management fee is separate from ad spend and paid directly to Lumo — ad spend goes directly to Google.
How quickly can you launch a new Google Ads campaign?
New campaign builds typically launch within 7–14 business days. This includes keyword research, ad group structure, creative development, landing page review, conversion tracking setup, and audience configuration. Existing account takeovers can often be optimized within 48 hours of access being granted.
Ready to Scale?
Let's Maximize Your Google Ads ROAS
Get a free Google Ads account audit and a custom performance strategy within 48 hours.