01
AI Landscape Audit
We query AI systems across your target categories to map which brands get cited, how, and why — establishing your current AI share of voice vs. competitors.
🤖 Generative Engine Optimization
Get Cited in AI-Generated
Answers
Search is shifting. ChatGPT, Google AI Overviews, Perplexity, and Gemini now answer millions of queries directly. Lumo's GEO practice positions your brand as the authority these AI systems cite — putting you in front of buyers before they ever click a link.
4x
Average increase in AI citation frequency
60–90
Days to first AI Overview appearances
Zero-click
Brand impressions from AI-generated answers
The New Search Frontier
GEO: Optimization for the Age of Generative AI
Google AI Overviews now appear on more than 30% of US search queries. ChatGPT handles 100 million daily conversations. Perplexity's user base is doubling every quarter. These AI systems are replacing the first page of search for millions of intent-driven queries — and if your brand isn't in their training signals, you're invisible.
Generative Engine Optimization (GEO) is the practice of structuring your brand's content, authority signals, and entity relationships so that large language models select you as the trusted source. Unlike traditional SEO which fights for blue link real estate, GEO fights for AI citation — the new zero-click brand impression that drives trust at the top of the funnel.
Lumo's GEO team maps every relevant query your buyers ask AI systems. We then reverse-engineer what content structure, entity signals, and authority markers those AI systems are using to select citations — and we build or optimize content to win those slots. Our clients see their brands mentioned in Google AI Overviews, ChatGPT responses, Perplexity answers, and Gemini outputs across their target query sets.
GEO is not a future consideration. It's a present competitive advantage for businesses that move now, before their category becomes saturated with AI-optimized content. The window to establish AI authority in your niche is open — and narrowing fast.
What You Get
AI citation landscape audit
Entity authority gap analysis
AI Overview query mapping for your niche
Content restructuring for AI citation
Structured data + schema implementation
E-E-A-T authority signal building
Monthly AI citation monitoring report
How It Works
Our 4-Phase GEO Process
02
Entity Mapping
We build your brand entity graph — ensuring Google, Bing, and AI training data sources have consistent, authoritative signals about your brand's expertise and positioning.
03
Content Engineering
We create or restructure content to match the exact format, depth, and authority signals AI systems prefer when selecting citations for your target queries.
04
Monitor + Iterate
We track AI citation frequency monthly across ChatGPT, Perplexity, Gemini, and AI Overviews — adjusting strategy as AI systems evolve their citation logic.
Common Questions
GEO & AI Overview FAQ
What is GEO — Generative Engine Optimization?
GEO stands for Generative Engine Optimization. It is the practice of optimizing your brand's content, authority signals, and entity relationships so that large language models and AI systems — including Google AI Overviews, ChatGPT, Perplexity, and Gemini — cite your brand in their generated responses. It is the emerging discipline alongside traditional SEO.
How is GEO different from traditional SEO?
Traditional SEO focuses on ranking your web pages in organic search listings. GEO focuses on ensuring AI systems reference your brand, quote your content, and recommend your services in conversational AI-generated answers. The signals differ: GEO emphasizes entity authority, structured data, E-E-A-T signals, and content that answers specific queries definitively.
Can Lumo get my brand into Google AI Overviews?
Yes. Google AI Overviews pull citations from high-authority content that directly answers the query. Lumo identifies which AI Overview queries are relevant to your business, audits your existing content against those queries, and creates or optimizes content specifically structured to earn AI Overview citations. Results vary by query competition, but most clients see AI Overview appearances within 60–90 days.
What content types are most likely to be cited in AI answers?
Authoritative long-form content, well-structured FAQ pages, data-backed statistics, definitional content, and comparison pieces tend to be cited most frequently. Entity-rich content that clearly establishes your brand as an expert in a specific domain performs significantly better than generic marketing copy.
How do you measure GEO success?
We track AI Overview appearances across target queries, brand mention frequency in AI-generated responses using prompt monitoring tools, entity authority growth in Google Search Console, and share of voice in AI results vs. competitors. We report on these metrics monthly alongside your traditional SEO metrics.
Own the AI Answer
Position Your Brand in Every AI Response
The brands that win AI citations today will dominate their categories tomorrow. Get your GEO audit now.